A practice of presenting companies or products as more environmentally responsible than they are. Greenwashing involves exaggerating or misrepresenting sustainability efforts to mislead consumers into believing that they support meaningful environmental progress. These deceptive practices distort the truth and undermine genuine efforts to reduce environmental harm and improve quality of life.
References
- Garnett, A.G. (2025) ‘Greenwashing’, in Encyclopedia Britannica. Available at: https://www.britannica.com/money/greenwashing (Accessed: 14 October 2025)
GEO-1-6
When a company or organization spends more time and money claiming to be “green” through advertising and marketing than actually implementing business practices that minimize environmental impact.; It is the overstating of the environmentally or socially conscious attributes of a firm’s offering and the understating of the negative attributes for the firm’s benefit.